How it works is that the ad displays a 10-second teaser of the video and viewers can swipe up to view an extension video that could measure up to 1 GB in size.
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👉🏼 Snapchat Ads Pro Tips: Avoid placing critical graphics, logos, messaging, visual indicators or important language in the bottom 285 pxĪs their name suggests, Long Form Video Ads are generally used to portray lengthier media such as short films, how to’s, BTS footage, or trailers. Deep Link Format Card Size: Safe Zone: 330 px from the bottom.Deep Link URL (yourapp://yourlink) or Universal Deep Link (.APP ID and URLs for both Google Play and iTunes App Stores.These ads combine an attention-grabbing ad copy with a clickable link so viewers can be redirected to a particular application from the creative ad. Video or photo must be at least 270 x 480pxĭeep Link Ads have the sole purpose of getting users back to using your application once they have stopped using it.However, the swipe-up feature redirects users to the iOS App Store or Google Play Store.
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Snapchat Ad Specs:Īpp Install Ads also closely resemble Top Snap Ads and Web View Ads. How it works is that when a user swipes up on Web View Ads, they will be automatically rerouted to your business website. Web View Ads are more or less a similar visual experience but are different from Top Snap Ads on account of the additional call-to-action. Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate.While these ads cannot employ clickable hyperlinks in them, they can still be used to display specific URLs in the ad copy. This type of ad is ideal for driving up brand awareness, sales, or promoting events or one-off campaigns. This could be in the form of an image, GIF, or a video and it is strategically displayed at the very top of user feeds.
Top Snap Ads are standard ads that are meant to display only one piece of content. However, over the years, they have come up with many different types of ads that cater to a variety of campaigning and targeting objectives. Initially, Snapchat came up with mobile ads, also known as Snap Ads, to engage with Snapchatters via shareable, interactive, and engaging content. The swipe-up rate of this platform is 5 times higher than average social media click-through rates.Snapchat pioneered geo-filters and vertical video ads.Every 4 in 10 Snapchat users are reported to discover a new business on the app.63% of Snapchat users use the app on a daily basis.
Other than these attractive statistics for marketing-savvy businesses, the following are a few more interesting facts about marketing on Snapchat: To support this fact, another research determined that almost 90% of Snapchat users in the US are aged between 13 and 24 years. If this number isn’t interesting enough on its own, Snapchat is also reported to have as many as 73% of users that are aged between 18 and 24 years.įor this reason, Snapchat can be utilized by businesses to especially target Generation Z users. Why Should Brands Pay Attention to Snapchat Ads?Īccording to recent reports, Snapchat has over 210 million active users and the social platform has been seeing constant growth since 2014. Whether Snapchat is or is going to be as powerful as these popular social marketing platforms or not, one thing is for certain - Snapchat ads are too powerful of a marketing opportunity to ignore. Ironically, now popular social platforms like Facebook and Instagram can be seen copying Snapchat’s advertising methods and engagement features like geo-targeting and stories. When Snapchat was launched, social marketing platforms had already become so mainstream that businesses were skeptical about its potential for advertising and monetization.
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Snapchat can also become a powerful marketing tool if a business knows how to utilize its game-changing social engagement options. Snapchat is neither a platform that helps you keep up with the Kardashians or your posse nor is it limited to broadcasting spontaneous selfies and stories of colorful margaritas.
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